网络舆情中意见领袖的行为分析
Analysis of the behavior of opinion leaders in online public opinion
赖庆梅 1钱耐香2
作者信息
- 1. 赣南师范大学 新闻与传播学院,江西 赣州 341000
- 2. 新余学院 文学与传媒学院,江西 新余 338004
- 折叠
摘要
新媒体时代,网络意见领袖承担着信息传播的中介功能,他们通过对相关事件进行转发转载、对社会热点进行解读,使得信息裂变传播,形成巨大的舆论传播效应.通过对当下热门的新媒体进行分析,发现网络意见领袖既具有引导舆论走向、推动舆论监督的正面作用,也存在传播虚假信息、助推谣言等负面影响.探究网络舆论意见领袖行为失范的原因,找出相应的对策,对于塑造良好的网络环境、构建舆论生态体系有着重要意义.
Abstract
Online opinion leaders play an intermediary role in information dissemination.By forwarding and reposting relevant events and interpreting social hot topics,they facilitate the fast dissemination of information,forming a huge public opinion dissemination effect.By analyzing the current popular new media,it is found that online opinion lead-ers not only have a positive role in guiding public opinion and promoting public supervision,but also have negative effects such as spreading false information and boosting rumors.Exploring the reasons for the misconduct of online o-pinion leaders and identifying corresponding countermeasures are of great significance for shaping a good online envi-ronment and building a public opinion ecosystem.
关键词
新媒体/网络舆情/意见领袖/行为特征Key words
new media/online public opinion/opinion leaders/behavior characteristic引用本文复制引用
基金项目
2020年江西省高校人文社会科学研究项目(XW20110)
出版年
2024
NETL
NSTL
万方数据