Discussion on the co-creation of citizen value and tourist value in urban tourism products
Tourism utility lies in value co-creation.Based on urban tourism products,this paper selects typical megacities of Beijing,Shanghai and Guangzhou and constructs three groups of relationships of"citizens-tourists","citizens-citizens"and"tourists-tourists"from the perspective of citizens,makes use of urban natural resources and cultural resources(drama performance,cultural exhibition)to deeply analyze the mechanism and form of urban cultural image presentation through the"cognitive behavior influence"chain,stimulates the desire of urban tourists to appreci-ate,consume and purchase,and stimulate the enthusiasm and motivation of art creators,social service providers and other groups,and provides countermeasures for the high-quality development of urban tourism.
Urban cultural imageCitizen valueTourist valueValue co-creationHost-guest sharing
万方数据
维普
