Research on Tourist Perception of Language Landscape in Wutai Mountain Scenic Area Based on IPA Analysis
From the perspective of tourists,the perceptual analysis of language landscape in tourist scenic spots is helpful to clarify the current situation and shortcomings of language landscape construction in scenic spots.Taking the language landscape of Wutai Mountain Scenic area as the research object,this paper constructs an evaluation index of tourists'perception of language landscape based on previ-ous studies and the actual situation of language landscape construction in Wutai Mountain scenic spot.Then this paper conducts an em-pirical study on the tourists'satisfaction with the language landscape by using questionnaire survey and IPA quadrant analysis.The results show that tourists have a high overall perception satisfaction and recognition of the importance of the language landscape in Wutai Mountain Scenic Area.Except the fact that the mean value of satisfaction with the use of materials and color in language land-scape is greater than the mean value of importance;the mean value of satisfaction with the other perceived evaluation indicators is less than that of importance.Tourists have the highest satisfaction with the placement of language landscape and convenience brought by the informative content of scenic explanations in Wutai Mountain Scenic area,which needs to be maintained.While tourists have lower satis-faction with the use of language landscape code,the striking degree of language landscape,and the coordination between language land-scape design and the surrounding environment,which is the key problem to be solved in the future.
language landscapeIPA analysisperceptionWutai Mountain Scenic area
NETL
NSTL
万方数据
