Research on the Brand Construction of Shanxi Pingding Flower Carving Porcelain
The famous Pingding carved porcelain is an intangible cultural heritage performance project of the 2010 Shanghai World Ex-po,and also a Shanxi intangible cultural heritage protection project.Pingding carved flower porcelain advocates the concept of humanism in shape and design,and its product function and function are the main reference factors for brand construction.However,under the cur-rent situation of rapid economic development,the production and promotion of traditional art have been affected and impacted.This pa-per mainly starts with the problems existing in the construction of the porcelain brand,and combined with the actual development of the market,puts forward the construction strategy of the porcelain brand,hoping to provide reference suggestions for relevant personnel.
NETL
NSTL
万方数据
