Research on the Pathways for Shaping Shanxi's Cultural Tourism Brand From the Perspective of Cultural Ecology
With the rapid development of the global tourism industry,cultural tourism has become an integral part of the market.Shanxi Province,recognized as a significant historical and cultural region in China,boasts a wealth of cultural tourism resources,highlighted by the ancient urban architecture of Pingyao Ancient City,the exquisite stone carvings of Yungang Grottoes,and the profound Buddhist cul-ture of Mount Wutai.Despite their exceptional historical and artistic significance,these resources have not yet been fully leveraged in terms of brand promotion and utilization.This study aims to delve into the strategies for shaping and promoting the cultural tourism brand of Shanxi from the perspective of cultural ecology.By employing literature analysis,field research,and case studies,this paper ex-amines the current state and challenges of cultural tourism resources in Shanxi and proposes innovative brand-building strategies in-formed by cultural ecology theory.The study concludes that effective brand development and promotion can significantly enhance the brand's visibility and influence and stimulate the local economy's growth.
cultural ecologycultural tourismbrand shapingpromotion strategies
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