Study on the Temporal and Spatial Characteristics of Attention of the Shanxi Merchants Courtyard Based on Baidu Index
As a special type of cultural tourism,Shanxi Merchants culture tourism is of great significance to the promotion and inherit-ance of Chinese excellent traditional culture.And then this paper takes the network attention of Shanxi merchants compound as the re-search object,so multi-index methods were used to explore the changing characteristics of the online attention of the Shanxi Merchants courtyard by extracting the daily Baidu index data from 2017 to 2022 based on two dimensions of time and space.The study found that the provincial spatial distribution of the network attention of the Shanxi Merchants courtyard conforms to the"spatial distance attenua-tion law".And from the perspective of time,there are small off-peak seasons,the focus of attention during the early of Golden week is on"Labour Day"and"Nationl Day",whereaas during its later part,it shifts to the"Spring Festival".