Study on Tourist Satisfaction of the Real Tourism Performance About Hangzhou"Songcheng Eternal Love"
With the arrival of the"experience economy era",the"performing arts+"mode has gradually entered the tourists'field of vision.Tourism performing arts projects has undoubtedly become the core competitiveness of tourist destinations.Taking"romance of the song dynasty"as an example,combining factor scores and the weights of each evaluation index,it is concluded that the factors affecting tourist satisfaction are performing arts service factor,stage high-tech factor,performance theme content factor,actor performance art fac-tor and ticket price factor.Accordingly,the corresponding improvement measures are put forward:(1)Strengthening theatre services and improving seat Settings;(2)Update scientific and technological means to create a high-end stage;(3)Retain classic fragments and pay attention to characteristic innovation;(4)Strengthen the story experience and increase visitor interaction;(5)Adjust performance ticket prices and formulate preferential policies.
NETL
NSTL
万方数据
