首页|优质旅游背景下旅游发展居民满意度模糊综合评价——以边疆旅游地丹东市为例

优质旅游背景下旅游发展居民满意度模糊综合评价——以边疆旅游地丹东市为例

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优质旅游符合人民对旅游美好生活的向往,为促进旅游目的地发展提供了新的方向和思路.文章从旅游地居民角度出发,构建"边疆旅游地居民满意度模型",以丹东市为例,对居民满意度进行模糊综合评价.结果表明:"边疆旅游地居民满意度评价模型"适用性良好,评价结果相对中肯;居民对丹东旅游发展满意度属中等水平,具体排序为经济影响>文化影响>社会影响>环境影响;居民对环境影响满意度得分最低,环境因素应得到关注.研究建议:在迈向优质旅游进程中,丹东应以优质服务为导向,并在满意度监测机制、社区参与、环境保护三方面加以改善,以期为其他边疆目的地旅游业发展提供借鉴和价值.
Fuzzy Comprehensive Evaluation of Tourism Development Residents'Satisfaction With Frontier Tourism Under the Background of Quality Tourism——An Empirical Study on Dandong
Quality tourism is in line with people's yearning for a better life in tourism and provides new directions and ideas for promo-ting the development of tourism destinations.From the perspective of residents of tourism destinations,this study constructs a"residents satisfaction model of border tourism destinations",and takes Dandong as an example to make a fuzzy comprehensive evaluation of residents'satisfaction.The results show that the"evaluation model of residents'satisfaction with frontier tourism destinations"has good applicability,and the evaluation results are relatively relevant.Residents'satisfaction with the development of tourism in Dandong is at a medium level,in the order of economic impact>cultural impact>social impact>environmental impact.Residents score the lowest on environmental impact satisfaction,and environmental factors should be paid attention to.The study suggests that in the process of moving towards quality tourism,Dandong should be guided by quality services and improve the satisfaction monitoring mechanism,com-munity participation and environmental protection.In order to provide reference and value for the development of tourism in other border destinations towards high-quality processes.

quality tourismfrontier tourismresidents'satisfactionfuzzy comprehensive evaluationdandong

谭乐霖

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鲁东大学 商学院,山东 烟台 264025

优质旅游 边疆旅游地 居民满意度 模糊综合评价 丹东市

2024

忻州师范学院学报
忻州师范学院

忻州师范学院学报

影响因子:0.186
ISSN:1671-1491
年,卷(期):2024.40(6)