首页|数字经济助推文旅产业发展的基本逻辑与优化路径——以S省为例

数字经济助推文旅产业发展的基本逻辑与优化路径——以S省为例

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数字经济为拓展文旅发展模式注入新的生产动力与社会机能,文旅产业在数字技术赋能下构建具有地域特色的品牌形象,实现经济效益增长和产业结构优化升级.国家高度重视数字经济助推文旅产业发展,相继出台一系列政策推动文旅产业"上云用数赋智",通过数字经济助推文旅产业实现消费模式转型升级,更新完善文旅产业链发展,打造文旅产业新经济形态.各地拥有独具特色的乡村文化、赛事要素、山水元素等不可复制的文旅资源,但数字文旅产业仍存在拓展创新不足、观光形式单一、数字资源缺乏等短板,既难以满足游客多样化的需求,也无法推动经济快速发展.基于数字经济助推地方文旅产业高质量发展的基本逻辑,以S省为例进行实证分析,从加强政府政策引导支持、培育文旅产业数字思维、强化数字生产要素保障和拓展文旅数字化发展模式的角度提出利用数字经济建设文化旅游枢纽和文化创新高地,推动经济实现高质量发展的相关对策.
The Basic Logic and Optimization Path of Digital Economy Boosting the Development of Culture and Tourism Industry——Taking Province S as an Example
The infusion of digital economy introduces a new impetus for production capabilities along with societal functions that broaden avenues for developing cultural tourism.Leveraging digital technology enables this sector to craft a distinct regional brand image while driving economic growth benefits alongside structural optimization.Recognizing its significance in propelling cultural tourism industry progress,governmental initiatives have been implemented emphasizing"Utilizing cloud and data to infuse wisdom"strategies aimed at transforming consumer patterns through digitization-thereby enhancing overall industrial chains while fostering novel economic paradigms within this domain.Despite possessing irreplicable rural culture nuances coupled with distinctive event and landscape features across all regions,deficiencies persist within our current digital cultural tourism framework including limited expansion and innovation opportunities alongside monotonous touristic formats compounded by inadequate access to requisite technological resources-thus failing both tourist diversity requirements whilst impeding swift economic advancement.Grounded upon fundamental principles underscoring how digital economy catalyzes superior local cultural tourism industry evolution-this study conducts empirical analysis utilizing S province as an exemplar case study scenario.Proposals encompass bolstering governmental policy directives support mechanisms whilst nurturing digitally-oriented mindsets within our cultural tourism sphere alongside fortifying essential production factors integral towards expanding our digitized developmental models-ultimately advocating for establishing a centralized hub promoting innovative advancements via digital economy interventions geared towards elevating high-quality economic development prospects.

cultural tourism industrydigital economyhigh-quality development

任婧、梁译文

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中共吉林省委党校(吉林省行政学院)经济管理教研部

中共吉林省委党校(吉林省行政学院)

文旅产业 数字经济 高质量发展

2024

行政与法
吉林省行政学院

行政与法

CHSSCD
影响因子:0.338
ISSN:1007-8207
年,卷(期):2024.(10)
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