山西省大学生体育消费研究
Present Situation of Consumption in Physical Education of the University Students in Shanxi Province
摘要
大学生作为高校体育消费的主要群体,其消费行为对高校体育走向市场起着举足轻重的作用。他们的消费能力、消费结构、消费意向等直接影响着高校体育产业化的发展进程。通过对山西省普通高校学生的体育消费情况的调查研究,为加快山西高校体育产业化发展提供依据。
Abstract
The university students are the main part as consumption in higher school.Their consumption conducts influence the physical Education very much in higher school if they could step to the market.Many things influence the developing course of physical indus
关键词
大学生/体育消费/体育产业/市场化Key words
university students/consumption of physical education/Physical Education industry/market orient引用本文复制引用
出版年
2011
NETL
NSTL
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