Generative Logic,Construction Process,and Risk Consequences of Social Ex-change in Online Ride-hailing
As a new product of human interaction in the era of shared economy,online ride-hailing is essen-tially a relationship community formed by the social exchange among online ride-hailing drivers,consumers and digital platforms.According to Blau's theory of social exchange,online ride-hailing has undergone an in-ternal process of"attraction(benefit acquisition and demand satisfaction)-competition(differential compen-sation allocation)-differentiation(power hierarchy and status difference)-integration(authority formation and shared values)".However,as the social exchange process continues to evolve,the interactions in online ride-hailing gradually give rise to uncertain consequences characterized by relationship-based risks,opera-tional risks and regulatory risks,which are specifically manifested through the intensification of conflicts in on-line ride-hailing interactions,the internalization of online ride-hailing operations and the disorder of institu-tional norms.
shared economyonline ride-hailingsocial exchange theoryrelational community
万方数据
维普
