Digital Remolding of the Party's Image in the Era of Intellectual Media:An In-vestigation Centered on CCTV Short Videos
As an important medium of the party's image propaganda,short video is an important content of the party's discourse construction in the era of intelligent media.In response to the changes of the times,CCTV short video takes diversified means as a breakthrough,builds a multi-dimensional communication sys-tem,realizes the mutual combination of old media and new media,creates a many-to-many relationship,and contributes to the diversification of the Party building languages.CCTV's short video makes multiple use of the latest achievements in the digital era,matching and overlapping senses,technology and interaction,realiz-ing the reconstruction of the Party's digital language under the internet information technology system,and forming a new format of the Party's image.
intelligent media erathe Party's imagefinancial mediascene experience
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