After the symbiotic development of PGC,UGC,and PUGC,AIGC has become another brand-new content production method driven by new technology.Network platforms are also continuously iterating in the trend of"mobility,socialization,and videoization".Under the rapid development of multi-modal content pro-duction methods and diverse network platforms,the platform and content of online video have thus generated a mutual impact relationship mechanism.Under different network platform tones,how to produce high-quality video content suitable for the platform?How can high-quality video content match appropriate network plat-forms?This is an important issue facing online video platform operators and content creators.This article uses par-ticipatory observation and literature research methods to sort out the historical context and development prospects of online video,focusing on analyzing the mutual impact relationship between the two.The research believes that the platform's algorithm mechanism and brand impression determine the content style direction,while the quality of content plays a key role in the reputation and long-term development of the platform.
关键词
网络视频/网络平台/短视频/中视频/长视频
Key words
online video/network platform/short video/medium-length video/long video
维普
万方数据