In the all-media environment,compound reading has become the mainstream reading method of"Generation Z"and understanding the composite reading behavior of"Generation Z"can help strengthen the cog-nition and guidance of this group.It is of great significance for public libraries to provide accurate reading promotion services for the"Generation Z"and attract them to the library.Based on the current situation of accurate reading promotion in public libraries,this paper finally puts forward the accurate reading promotion path for"Generation Z"in public libraries through reading promotion practice according to the characteristics of"Generation Z":iden-tify the user needs of"Generation Z"readers,and accurately match traffic and demand.Take the initiative to en-ter the"Generation Z"to create a diversified collaborative reading ecosystem;Create a"Generation Z"reading scene and formulate personalized reading content and forms;Deepen the guidance and cultivation of"Generation Z"users,and promote the healthy development of reading promotion.
关键词
Z世代/网络文学/复合阅读行为/公共图书馆/精准阅读推广
Key words
Z generation/web literature/compound reading behavior/public library/accurate reading promo-tion
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