摘要
红色文化是中国特色社会主义文化的显著优势与鲜明底色,实现红色文化的社会化传播是推进马克思主义中国化时代化,增强中华民族文化自信,培育和践行社会主义核心价值观的有力抓手.全媒体时代,数字化技术的快速发展使主流媒体朝着媒体融合的方向转型创新.红色文化社会化传播的生态、格局、手段等发生了深刻变化,赋予红色文化社会化传播浓厚传播氛围、丰富文化资源、多样传播媒介等新机遇.红色文化社会化传播应紧密结合全媒体传播方式特性,从坚持内容为王、话语创新、人才驱动、媒体融合等方面积极探究有效路径,以增强红色文化社会化传播的力量和效果.
Abstract
Red culture is the remarkable advantage and distinctive background colour of socialist culture with Chi-nese characteristics,and the social dissemination of red culture is a powerful means to promote the modernisation of Marxism,enhance the cultural confidence of the Chinese nation,and cultivate and practice socialist core val-ues.In the era of all-media,the rapid development of digital technology makes the mainstream media transform and innovate in the direction of media integration.The ecology,pattern and means of social communication of red culture have undergone profound changes,which have given the social communication of red culture new opportu-nities such as thick communication atmosphere,rich cultural resources and diversified communication media.The social communication of red culture should be closely integrated with the characteristics of the all-media commu-nication mode,and should actively explore effective paths in terms of adhering to content as the king,discourse innovation,talent drive,media integration,etc.,so as to enhance the power and effect of the social communica-tion of red culture.
维普
万方数据