Opportunities,Dilemmas and Breakthroughs in Social Communication of Red Culture in All Media Age
Red culture is the remarkable advantage and distinctive background colour of socialist culture with Chi-nese characteristics,and the social dissemination of red culture is a powerful means to promote the modernisation of Marxism,enhance the cultural confidence of the Chinese nation,and cultivate and practice socialist core val-ues.In the era of all-media,the rapid development of digital technology makes the mainstream media transform and innovate in the direction of media integration.The ecology,pattern and means of social communication of red culture have undergone profound changes,which have given the social communication of red culture new opportu-nities such as thick communication atmosphere,rich cultural resources and diversified communication media.The social communication of red culture should be closely integrated with the characteristics of the all-media commu-nication mode,and should actively explore effective paths in terms of adhering to content as the king,discourse innovation,talent drive,media integration,etc.,so as to enhance the power and effect of the social communica-tion of red culture.
万方数据
维普
