Value Landscapes,Dilemmas,and Value Chain Reconstruction of Red Culture Communication from Perspective of Algorithmic Technology
The 20th National Congress of the Communist Party of China has put forward new requirements and de-ployments for promoting cultural self-confidence and self-improvement,which are in line with the development trend of algorithm technology and deepening the spread of red culture.This has important strategic and practical significance in the process of building a modern powerful country.Under the perspective of algorithm technology,red culture communication presents multiple value landscapes,but it also faces multiple difficulties such as algo-rithm deprivation and"calculation",imbalance between cultural demand and supply,cultural competition and boundary protection,and algorithm regulation and governance obstacles.In this era of rapidly changing algorithm technology,it is essential to focus on the reform of the supply side of red culture to create a new form of modern Chinese culture,master technological opportunities to expand the promotion power of red culture algorithms,im-prove network collaborative governance systems to build a positive and virtuous new era of online algorithmic com-munication,and break through the comfort zone of domestic communication to promote the deep,solid and long-term spread of red culture.These are effective measures to reshape the value chain of red culture communication and get out of algorithmic difficulties.
万方数据
维普
