On Construction of a New Mode of Public Opinion Control under New Media Environments:a Case Analysis Based on Weibo Public Opinion Event Control
In the new media environment,the news communication mode has changed from one-way communi-cation to multi-dimensional,three-dimensional and geometric communication,which makes the media pattern,communication mode and public opinion ecology more different from before,thus leading to new challenges for news and public opinion work.To construct a new mode of public opinion control and improve the communication power,influence and credibility of news and public opinion in the new media environment is an urgent problem that must be solved in news and public opinion work.This paper takes microblog hot spots as examples,analyzes several typical cases of public opinion,and vividly illustrates the control of public opinion in the new media envi-ronment through cases.
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