Effect of Digital Media on Health Behavior of College Students:Chain-mediated Effects of Health Behavior Self-efficacy and Physical Activity
Objective:To explore the serial mediating roles of health behavior self-efficacy and physical activity in the influence of digital media on health behaviors.Methods:A survey was conducted on a total of 900 college students from three provinces,Jiangxi,Anhui,and Yunnan,each selecting one undergraduate institution.The survey utilized the Digital Media Scale,Health Behavior Scale,Health Behavior Self-Efficacy Scale,and Physi-cal Activity Scale.Results:①Digital media has a positive predictive effect on health behaviors.②Both health be-havior self-efficacy and physical activity serve as individual mediators in the influence of digital media on health behaviors.③Health behavior self-efficacy and physical activity exert serial mediating effects in the impact of digit-al media on college students'health behaviors.Conclusion:Digital media can directly affect the health behavior of college students,which can positively predict the health behavior of college students through the mediation effect of health behavior self-efficacy or physical activity,or through the chain mediation effect of both.
digital mediahealth behavior of college studentshealth behavior self-efficacyphysical activity
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