At present,some old revolutionary base areas in the development and utilization of red resources,showing low social benefits,limited dissemination and other problems.In order to better inherit red culture and meet the aesthetic needs of the public,this paper selects the red reality performance Jinggangshan as a case,col-lects data based on offline interviews and questionnaires,and studies the experience it brings to the audience and the characteristics and advantages of its communication mode.Research findings:The red reality performance of Jinggangshan relies on the local red resources to create a multi-ring connection mode of communication.Form an inner ring on the basis of local cultural characteristics to guide the public to establish a local cultural image,con-nect the perception modes,build a central ring through the situational framework to immerse the public in the red culture,and use the advantages of media integration to spread and expand the outer ring to open the visibility of local red culture.This mode of communication helps the local to build a red tourism brand,promote industrial re-vitalization,and promote red education.
关键词
红色资源/传播模式/红色文化/多环联结
Key words
red resources/communication mode/red culture/multiloop connection
万方数据