Remolding and Path Seeking of China's Agricultural Multi-functionality from Perspective of Value Management
The cognitive bias of"low agricultural value"has long been a logical source of"three rural issues"in China.The theory of agricultural multi-function provides guidance for the reconstruction of agricultural val-ue.Because of the close coupling relationship with the"nature-society"system,agriculture has not only the tra-ditional economic output function,but also the social function of ensuring food security,promoting social equity,and the ecological function of regulating ecology and inheriting culture.Because of the limitation of market and the imperfection of policy,the value of these multi-functions often shows some distortion and opposition.Combined with modern agricultural practice and the orientation of value management in China,focusing on the value driving factors,value creation sharing and compensation mechanism,we can promote the full play of multi-functional value of agriculture from the following aspects:firstly,strengthen the value creation and appreciation of agricul-tural industry around the economic function value seeking;Secondly,ensure the fair sharing of agricultural value around the social function value seeking;Thirdly,promote the value increment,compensation and realization of agricultural ecological products around the ecological function value seeking.
multi-function agriculturevalue systemagricultural industry chainroute
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