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考虑舆情演化态势影响的突发事件两阶段应急案例检索方法

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针对突发事件衍生的舆情信息及其演化态势影响应急处置决策的问题,本文提出一种考虑舆情演化态势影响的突发事件两阶段应急案例检索方法。首先,通过计算舆情信息热度值,判断舆情演化态势的影响程度,并确定案例检索阶段;其次,通过融入决策者风险感知偏好,计算事件属性及事件的相似度,并构建第一阶段案例检索过程;在此基础上,通过计算和集结舆情信息属性及舆情信息的相似度,得到案例的综合相似度,并构建第二阶段案例检索过程;最后,通过案例应用和方法对比验证了所提方法的可行性及有效性。结果表明,所提方法不仅能够反映决策者风险感知偏好在应急案例检索中的重要作用,还能够体现事件衍生的舆情信息及其演化态势对决策结果的影响。
Two-stage Emergency Case Retrieval Method for Emergencies with the Influence of the Public Opinion Evolution Situation
In recent years,emergencies have caused serious loss of life and property in China and the internation-al community,and their characteristics of uncertainty,suddenness and dynamism often force decision-makers to draw on past event-handling experiences to rapidly formulate emergency response plans.In addition,with the development of mobile Internet and smart terminal devices,once an emergency occurs,the related information derived from it usually receives a large number of comments and retweets from the public,and this kind of infor-mation interaction promotes the evolution of public opinion,which,in turn,has a counter effect on the process of handling emergencies.Therefore,it is of great significance to propose a more targeted case retrieval method by considering the influence of public opinion evolution situation on the process in the context of decision makers drawing on historical case experiences to solve current case emergency response problems.However,the existing case retrieval-based emergency response decision-making methods seldom take into account the impact of public opinion information derived from emergencies and its evolution situation on decision-making results,and it is difficult to conduct research from the overall perspective of the event chain.To this end,the problem to be solved is how to quantify and incorporate the effects of the decision maker’s risk percep-tion preference and the evolution situation of public opinion on the case retrieval process according to the decision-making information such as the given case attributes(including those of the event and the public opinion information)and their weights,in order to retrieve the most similar historical cases from an event chain perspec-tive.Based on this,a two-stage emergency case retrieval method in response to emergencies with the influence of the public opinion evolution situation is proposed.The basic idea of this method is:on the one hand,based on the purpose of case retrieval,the historical cases that are most similar to the target case are retrieved as a kind of expectation of the decision maker,and each attribute value of the target case is selected as the"reference point",and the prospect theory is applied to incorporate the decision maker’s behavioral characteristics,such as the risk perception preference;on the other hand,the formation process of the event chain is considered:when an emergency event triggers the initial public opinion information,its initial situation does not have a substantial impact on the event handling,and the case retrieval process at this time only needs to focus on the emergency event.However,with the continuous evolution of public opinion,once its influence exceeds a certain threshold,it will affect the emergency response process of emergencies or even trigger new crisis events,and the case retrieval process needs to be adjusted according to the current evolution situation of public opinion.In the research process,firstly,the heat value of public opinion information is calculated to determine the influence degree of public opinion evolution situation,and the stage of case retrieval is determined;secondly,the similari-ty of event and its attributes is calculated by incorporating the decision maker’s risk perception preference,and the first stage of the case retrieval process is constructed;on this basis,the comprehensive similarity of cases is obtained by calculating and assembling the similarity of public opinion information and its attributes,and the second stage of case retrieval process is constructed;finally,the feasibility and validity of the proposed method are verified through case application and method comparison.The innovation lies in:first,the risk perception preference of decision-makers for attribute values is introduced into the calculation of case similarity;second,considering the uncertainty of the influence of public opinion evolution situation in different stages,the best similar historical case is determined by organically assem-bling event similarity and public opinion information similarity.The results show that the proposed method can not only reflect the important role of decision makers’risk perception preference in emergency case retrieval,but also reflect the impact of event-derived public opinion information and its evolution situation on decision-making results.The above research results can not only lay a certain foundation for the application of behavioral decision-making theory in emergency case retrieval,but also provide feasible ideas for the study of this problem from the event chain rather than the single event level.For future research,two directions will be considered:first,only the case attribute values of exact numbers,interval numbers and fuzzy linguistic variables are considered in this study,and other data types need to be further refined and incorporated;second,the proposed method only considers the secondary event chain composed of the event and its derived public opinion evolution situation,and in the future,secondary events that may be triggered by public opinion can be further introduced into the emergency case retrieval process,so as to propose a retrieval method applicable to the tertiary event chain.

case retrievalsimilarityemergenciespublic opinion evolution situationevent chain

王治莹、余刘刘、赵宏丽、聂慧芳

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安徽工业大学 管理科学与工程学院,安徽 马鞍山 243032

同济大学 经济与管理学院,上海 200092

南京航空航天大学 经济与管理学院,江苏 南京 211106

案例检索 相似度 突发事件 舆情演化态势 事件链

国家自然科学基金资助项目国家自然科学基金资助项目安徽省自然科学基金项目安徽省高校杰出青年科研项目

72074002717040012208085Y202022AH020031

2024

运筹与管理
中国运筹学会

运筹与管理

CSTPCDCHSSCD北大核心
影响因子:0.688
ISSN:1007-3221
年,卷(期):2024.33(5)