运动与健康2023,Vol.2Issue(2) :126-128.

传统武术运用短视频App作为传播途径的探讨

Exploration of Traditional Martial Arts Using Short Video App as a Communication Channel

张纯 邱豪 贺佳贝
运动与健康2023,Vol.2Issue(2) :126-128.

传统武术运用短视频App作为传播途径的探讨

Exploration of Traditional Martial Arts Using Short Video App as a Communication Channel

张纯 1邱豪 1贺佳贝1
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作者信息

  • 1. 浙江师范大学,浙江金华 321004
  • 折叠

摘要

传统武术是武术之源,是武术发展的基础,因此传承和发扬传统武术是每一个青年人肩负的职责.运用文献资料法、逻辑分析法、网络调查法、访谈法,对传统武术运用短视频传播途径进行研究.研究发现,传统武术运用短视频进行传播,可以丰富武术受众认知,加快传统武术产业发展,培养高校学生学习兴趣、弘扬中华传统文化.但与此同时,短视频存在视频质量差、传播利益性、推送片面化等问题.因此,政府应加大执法力度,严格控制视频质量,这是维护好传统武术在短视频App中良好传播的关键.

Abstract

Traditional martial arts are the source of martial arts and the foundation for their development.Therefore,inheriting and promoting traditional martial arts is the responsibility of every young person.By using literature review,logical analysis,online survey,and interview methods,this study investigates the dissemination channels of short videos in traditional martial arts.It is found that the use of short videos in traditional martial arts dissemination can enrich the understanding of martial arts audiences,accelerate the development of the traditional martial arts industry,cultivate the learning interest of college students,and promote traditional Chinese culture.However,at the same time,short videos have problems such as poor video quality,profit oriented dissemination,and one-sided push.Therefore,the government should increase law enforcement efforts and strictly control video quality,which is the key to maintaining the good dissemination of traditional martial arts in short video apps.

关键词

武术/短视频App/传播途径

Key words

martial art/short video App/route of transmission

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出版年

2023
运动与健康
武汉新闻传媒有限公司

运动与健康

ISSN:2097-2288
参考文献量6
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