运动与健康2023,Vol.2Issue(4) :4-6.

体育场馆数字化管理与运营发展研究

Research on Digital Management and Operation Development of Sports Centers

庄宇恒
运动与健康2023,Vol.2Issue(4) :4-6.

体育场馆数字化管理与运营发展研究

Research on Digital Management and Operation Development of Sports Centers

庄宇恒1
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作者信息

  • 1. 福建师范大学旗山校区,福建福州 350108
  • 折叠

摘要

运用文献资料法,将我国体育场馆管理与运营数字化文献的相关资料进行梳理、比较、分析,旨在阐述体育场馆数字化管理与运营的内涵属性与转型动力.研究认为,内涵属性上,体育场馆数字化是依托智能设备和数字技术,系统地整合场馆管理、服务等内容,以提升运营能力,扩大服务范围,实现最佳运营管理效果的模式;转型动力上,有多重利好政策出台,夯实体育场馆数字化转型发展.数字化赋能体育场馆运营效能提升,新型数字消费需求也在不断增长,赋能体育产业的数字化转型发展新方向,由此对数字化场馆运营管理未来发展趋势进行了展望.

Abstract

Using the method of literature review,this paper sorts out,compares,and analyzes relevant literature on digital management and operation of sports venues in China,aiming to elucidate the connotation,attributes,and transformation dynamics of digital management and operation of sports venues.Research suggests that in terms of connotation and attributes,digitalization of sports venues is a model that relies on intelligent devices and digital technology to systematically integrate venue management,services,and other content,in order to enhance operational capabilities,expand service scope,and achieve the best operational management effect;In terms of transformation power,multiple favorable policies have been issued to consolidate the development of digital transformation of stadiums and gymnasiums,improve the operational efficiency of digital enabled stadiums and gymnasiums,and constantly increase the demand for new digital consumption.The new direction of development of digital transformation of the enabled sports industry has also been predicted.

关键词

体育场馆/数字化/体育产业/运营模式

Key words

sports venues/digitization/sports industry/operation mode

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出版年

2023
运动与健康
武汉新闻传媒有限公司

运动与健康

ISSN:2097-2288
参考文献量6
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