Review of Winter Olympics Communication Research(2006-2023)—Visual analysis based on CiteSpace and VOSviewer
As an emerging research hot topic,many scholars have conducted related research on the dissemination of the Winter Olympics.Through literature review,it was found that the bibliometric research on the theme of Winter Olympics communication is still in a blank state.Based on this,using bibliometric tools and carefully reading key literature,clarify the current status,hotspots,and cutting-edge trends of Winter Olympics communication research,in order to promote Chinese national culture and enhance China's international image through large-scale international competitions.