冬奥传播研究综述(2006-2023年)——基于CiteSpace和VOSviewer的可视化分析
Review of Winter Olympics Communication Research(2006-2023)—Visual analysis based on CiteSpace and VOSviewer
李红辛1
作者信息
摘要
冬奥传播作为新兴的热点研究话题,引发了不少学者开展相关研究.通过文献梳理发现,冬奥传播主题的文献计量研究尚处于空白状态.基于此,结合文献计量工具并精读重点文献,厘清冬奥传播研究现状、热点和前沿趋势,为借助大型国际赛事传播中华民族文化、提升我国国际形象助力.
Abstract
As an emerging research hot topic,many scholars have conducted related research on the dissemination of the Winter Olympics.Through literature review,it was found that the bibliometric research on the theme of Winter Olympics communication is still in a blank state.Based on this,using bibliometric tools and carefully reading key literature,clarify the current status,hotspots,and cutting-edge trends of Winter Olympics communication research,in order to promote Chinese national culture and enhance China's international image through large-scale international competitions.
关键词
冬季奥运会/冬奥传播/文献综述/可视化分析Key words
Winter Olympics/Winter Olympics dissemination/literature review/visual analysis引用本文复制引用
出版年
2024
NETL
NSTL
万方数据