SWOT Analysis and Promotion Strategy Research on Teqball in Chinese Universities
This article mainly uses the SWOT analysis method to analyze the advantages,disadvantages,opportunities,and threats of Chinese university table tennis,and proposes promotion strategies.Research has found that the advantages of playing Teqball include strong adaptability to the field,low participation costs for athletes,low entry barriers,and the ability to enhance the ball's sense of play.The disadvantages lie in low awareness among teachers and students,limited training equipment and technology,imperfect competition system,and lack of professional personnel.The opportunity lies in the promotion of national football policies and the flourishing development of the world's Teqball sport.The threat lies in the competition of other sports and the difficulty of accepting new sports.Promotion strategy:It is suggested to carry out a Teqball table rental project.Establish a large-scale poker game and organize pre match training.Establishing training classes for referees and coaches.Promote through various media.
NETL
NSTL
万方数据
