摘要
本文运用SWOT分析法,对我国高校台克球运动的优势、劣势、机遇、威胁进行分析,并提出推广策略.研究发现:台克球的优势在于场地适应性强、运动员参与成本低、参加门槛低并且有助于球性球感的提升;劣势在于师生认知度低、受训练器材以及技术的制约、竞赛体系不完善、缺乏专业人员;机遇在于国家足球政策的推动和全世界台克球运动的蓬勃发展;威胁在于其他运动项目的竞争及新型运动项目不易被接受.建议开展台克球球桌租赁项目;创办大型台克球比赛,组织赛前培训;开设裁判员、教练员培训班级;通过各种媒体进行宣传.
Abstract
This article mainly uses the SWOT analysis method to analyze the advantages,disadvantages,opportunities,and threats of Chinese university table tennis,and proposes promotion strategies.Research has found that the advantages of playing Teqball include strong adaptability to the field,low participation costs for athletes,low entry barriers,and the ability to enhance the ball's sense of play.The disadvantages lie in low awareness among teachers and students,limited training equipment and technology,imperfect competition system,and lack of professional personnel.The opportunity lies in the promotion of national football policies and the flourishing development of the world's Teqball sport.The threat lies in the competition of other sports and the difficulty of accepting new sports.Promotion strategy:It is suggested to carry out a Teqball table rental project.Establish a large-scale poker game and organize pre match training.Establishing training classes for referees and coaches.Promote through various media.
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