SWOT Analysis of China's Sporting Goods Manufacturing Industry in the Context of"the Belt and Road"Initiative
The"the Belt and Road"initiative proposed in 2013 has brought new opportunities for the development of China's sporting goods manufacturing industry and promoted the internationalization of the industry and market expansion.Analyzing the development status of China's sporting goods manufacturing industry and its relationship with the"the Belt and Road";Analyzing the reasons for the current situation from both domestic and international perspectives:domestic factors are due to the emergence of a new economic normal and the implementation of supply side reforms,while foreign factors are mainly caused by the sluggish international economic situation,the prevalence of trade protectionism,and the geopolitical risks of countries along the Belt and Road;The SWOT analysis model is used to analyze the strengths,weaknesses,opportunities and threats of the development of China's sporting goods manufacturing industry in the context of the"the Belt and Road".Assist in the internationalization process of China's sports industry.
the Belt and Road Initiativesports goodsmanufacturingimport and export