首页|"一带一路"倡议背景下中国体育用品制造业SWOT分析

"一带一路"倡议背景下中国体育用品制造业SWOT分析

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2013年提出的共建"一带一路"倡议,为中国体育用品制造业的发展带来了新的机遇,促进了产业的国际化和市场拓展.分析中国体育用品制造业的发展现状,以及与"一带一路"的关系;从国内、国际两个角度分析当前现状的形成原因:国内因素是由于经济新常态的出现和供给侧改革的实施,而国外因素主要是由于国际经济形势萎靡、贸易保护主义盛行以及共建国家的地缘风险所造成的;运用SWOT分析模型分析"一带一路"背景下中国体育用品制造业发展的优势(Strengths)、劣势(Weaknesses)、机遇(Opportunities)与威胁(Threats),助力中国体育产业的国际化进程.
SWOT Analysis of China's Sporting Goods Manufacturing Industry in the Context of"the Belt and Road"Initiative
The"the Belt and Road"initiative proposed in 2013 has brought new opportunities for the development of China's sporting goods manufacturing industry and promoted the internationalization of the industry and market expansion.Analyzing the development status of China's sporting goods manufacturing industry and its relationship with the"the Belt and Road";Analyzing the reasons for the current situation from both domestic and international perspectives:domestic factors are due to the emergence of a new economic normal and the implementation of supply side reforms,while foreign factors are mainly caused by the sluggish international economic situation,the prevalence of trade protectionism,and the geopolitical risks of countries along the Belt and Road;The SWOT analysis model is used to analyze the strengths,weaknesses,opportunities and threats of the development of China's sporting goods manufacturing industry in the context of the"the Belt and Road".Assist in the internationalization process of China's sports industry.

the Belt and Road Initiativesports goodsmanufacturingimport and export

杜浩轩

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福建师范大学体育科学学院,福建 福州 350117

"一带一路"倡议 体育用品 制造业 进出口

2024

运动与健康
武汉新闻传媒有限公司

运动与健康

ISSN:2097-2288
年,卷(期):2024.3(9)