This paper reviews the application and impact of Artificial Intelligence(AI)technology in film development,analyz-ing the technological principles and usage of AI in production development from three aspects:improving efficiency,assist-ing creativity,and decision support.It demonstrates that AI can significantly enhance work efficiency,stimulate new ideas,and provide accurate data assessment support.At the same time,the article deeply explores the challenges of applying AI in film development and puts forward relevant countermeasures and suggestions,aiming to promote the establishment of an independent and controllable film AI technology system.