Taking the new expansion project of a liquor production enterprise plant area as an example,combined with the planning content of the project,this paper creates a visualization view of the plant area in the design stage based on BIM technology,and integrates and visualizes all kinds of information in the plant area to provide more comprehensive and accurate information for decision makers.Besides,considering the problems existing in the process at the design stage,BIM technology is used to optimize it.On this basis,BIM technology and Radio Frequency Identification technology are combined to track and monitor the process and state of construction in real time,and the construction organization is adjusted in time.After the application of BIM technology,the information transmission of the new expansion project in the design and implementation stages is more efficient,and the organization,implementation and connection of each link are more reasonable,which is conducive to the long-term stable and orderly development of the enterprise.