Generative AI as a New-quality Productive Force in the Field of Communication:The Technological Revolution of Communication and the Evolution of Communication Practice Logic
We are currently in a transitional period,moving from an industrial civilization to a digital civilization.Systematic transformation has become a crucial theme of contemporary development.Generative AI,exemplified by technologies such as ChatGPT and Sora,represents a new-quality productive force in content creation.This innovation is reflected in two key aspects:the"newness"and"quality"of content production.Generative AI introduces revolutionary changes to the entire communication process,including communication structures,scope,and objectives.To fully harness this potential,we must learn from past experiences and lessons,balancing the relationships between broad and narrow media integration,competition and cooperation,and market-driven insights versus supply-side approaches.By employing multiple channels,pathways,and strategies,we can build a new communication ecosystem shaped by generative AI.The technology's capacity to act as an intelligent agent,with its unique influence and communication effects,enables innovations that progress"from 0 to 1"and"from 1 to 100".Ultimately,we must embrace the impending transformation in entirely new ways.
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