Key Areas and Long-term Mechanisms for Promoting the Expansion and Upgrading of Green and Low-carbon Consumption
The expansion and upgrading of green and low-carbon consumption can be understood in two dimensions:an increase in the quantity of green and low-carbon consumption(expansion)and an improvement in the quality of such consumption(upgrading).Based on big data analysis of consumer behaviour on major online platforms,several potential issues with the growth and enhancement of green and low-carbon consumption have been identified.These include a generally low overall scale,uneven distribution across sectors,imbalanced geographic and demographic participation,insufficient supply coverage,inadequate"greenness"and carbon reduction,gaps in product certification standards and labelling,price mismatches with consumers'willingness to pay,and a misalignment between product supply and consumer demand.To effectively promote the expansion and upgrading of green and low-carbon consumption,efforts should concentrate on key sectors that have broad societal impact,high driving force,and substantial carbon reduction potential,including food,clothing,housing,goods,and transportation.A long-term mechanism,suited to the digital and intelligent age,must be established.This framework should integrate both formal mechanisms(incentives and regulations)and informal mechanisms(guidance and education).Additionally,digital technologies and tools should be leveraged to design targeted,specific,and tailored policy tools for different entities and consumption scenarios,forming a comprehensive policy matrix at the macro,meso,and micro levels.By combining various policy instruments,a synergistic policy effect can be achieved.