Swimming with Sharks:Impact of Co-Opetition Perceptions of Marginal Complementors on Value Creation from the Legitimacy Perspective
Co-opetition is the foundational relationship in platform markets,but platform owners engaging in competition will disrupt the original market configurations and exacerbate the survival quagmire of marginal complementors in a disadvantaged position.Identifying a breakthrough for survival amidst the co-opetition relationship with the platform leaders emerges as a pivotal challenge for these marginal complementors.Based on the survey data of 306 small and medium-sized marginal complementors ranked in the bottom 50%of user base,it analyzed how the marginal complementors with individual initiative in the co-opetition relationship realize the common positive development of individual value and ecological value from the perspective of legitimacy.It shows that the subjective perception of the marginal complementors to the co-opetition relationship has the positive effects on individual value and ecological value respectively under the influence of cognitive legitimacy;the sociopolitical legitimacy of marginal complementors promotes the generation of ecological value in the above process,but inhibits the generation of individual value.While supplementing the literature of platform co-opetition relationship,it has implications for marginal complementors to promote strategic decisions and realize ecological symbiosis.
NETL
NSTL
万方数据
维普
