Enterprise-User Interaction,Agile Development,and Digital Product Innovation Performance
The reprogrammability,openness,and other characteristics of digital technology have significantly enhanced the uncertainty of market demand.How to improve the innovation performance of digital products through enterprise-user interactions and agile development has become the key to gain competitive advantages.Based on the lean startup theory and stakeholder theory,it deeply analyzed the mechanism among enterprise-user interaction,agile development,and digital product innovation performance.The empirical results show that the enterprise-user interaction positively affects the innovation performance of digital products through agile development,and the organizational innovation climate positive moderates these impacts.It helps to enrich the understanding of enterprise-user interaction innovation in the digital context,promote the development of agile development research,and provide valuable research for explaining the differential performance of digital product innovation.It also provides important management implications for the improvement of digital product innovation performance.
NETL
NSTL
万方数据
维普
