Unlike traditional naturally globalized enterprises,naturally globalized digital enterprises exhibit distinct internationalization characteristics and rapid expansion models owing to their unique origins and technological capabilities.It focused on the phenomenon of natural globalization in the digital age.Initially,it delineated the concept and essence of naturally globalized digital enterprises and juxtaposed them with traditional naturally globalized enterprises to foster a deeper comprehension of this emerging trend.Subsequently,drawing upon international business theories like internalization theory,process theory,network theory,and LLL theory,it scrutinized the manifestation of inherent globalization in the digital era and its application within existing theoretical frameworks.Finally,based on current research and following the logic of"driving factors—expansion models—expansion outcomes,"it innovatively dissected the rapid expansion mechanism of naturally globalized digital enterprises,with a specific focus on exploring two rapid expansion models grounded in user scale and supply scale.Through the comprehensive exploration above,it aims to furnish a more focused and nuanced elucidation of the internationalization phenomenon among digital enterprises,and provides relatively clear and systematic research guidance for subsequent research.
NETL
NSTL
万方数据
