How Digital Firms Benefit from Emerging Markets:Configurational Effects of Weak Institution,Network Ties,and Digital Product Characteristics
Emerging markets have an important strategic value for firms'internationalization,and how to reap the benefits of emerging markets has become the key to firms'sustainable development.Existing literature suggests that network ties can help multinational firms to access external resources and cope with the adverse effects of institutional changes in emerging markets,but ignores the differences between different institution and different firms.Based on the data of Chinese Apps in African markets,it used fuzzy set qualitative comparative analysis to explore the development paths of digital firms to achieve high performance in emerging markets.It finds that network ties exhibit differentiated modes of action under different weak institutional and digital product conditions.When weak institutional conditions are the core conditions,network ties can complement weak institutions to create a favorable development environment for firms;when weak institutional conditions are absent,digital firms achieve high performance by adding value to digital products through the complementarity of network ties and product factors.It reveals the development paths of multinational firms in emerging markets,provides strategies for them to achieve high performance in weak institutional environments,and theoretically extends the role of network ties to weak institutional scenarios and digital firm objects.
NETL
NSTL
万方数据
