Entrepreneurial passion plays an important role in the customer-oriented strategy of enterprises,but it may not always play a positive role.Based on role identity theory and knowledge-based view,it took 271 Chinese start-ups as samples to study the impacts of different roles of entrepreneurial passion on customer orientation.The knowledge base,as a resource context,was integrated into the research model.It finds that there is an inverted U-shaped relationship between passion for inventing and customer-oriented strategy of enterprises,while there is a positive relationship between passion for developing and customer-oriented strategy of enterprises.The width of knowledge strengthens the inverted U-shaped relationship between passion for inventing and customer-orientated strategy of enterprises,and strengthens the positive relationship between passion for developing and customer-orientated strategy of enterprises.On the other hand,the depth of knowledge weakens the inverted U-shaped relationship between passion for inventing and customer-orientation of enterprises,but its weakening effect on the positive relationship between passion for developing and customer orientation of enterprises is not significant.The conclusions show that passion for inventing has a"too-much-of-a-good-thing"effect to the customer-orientated strategy of enterprises,and the knowledge base also has a"double-edged sword"effect.Entrepreneurs and start-ups should attach great importance to this in order to effectively keep the good ones and get rid of the bad ones.
关键词
发明激情/发展激情/顾客导向/知识宽度/知识深度
Key words
passion for inventing/passion for developing/customer orientation/width of knowledge/depth of knowledge
维普
万方数据