Is It Always Good to Be Passionate?Research on the Relationship Between Entrepreneurial Passion and Customer-Oriented of Enterprises
Entrepreneurial passion plays an important role in the customer-oriented strategy of enterprises,but it may not always play a positive role.Based on role identity theory and knowledge-based view,it took 271 Chinese start-ups as samples to study the impacts of different roles of entrepreneurial passion on customer orientation.The knowledge base,as a resource context,was integrated into the research model.It finds that there is an inverted U-shaped relationship between passion for inventing and customer-oriented strategy of enterprises,while there is a positive relationship between passion for developing and customer-oriented strategy of enterprises.The width of knowledge strengthens the inverted U-shaped relationship between passion for inventing and customer-orientated strategy of enterprises,and strengthens the positive relationship between passion for developing and customer-orientated strategy of enterprises.On the other hand,the depth of knowledge weakens the inverted U-shaped relationship between passion for inventing and customer-orientation of enterprises,but its weakening effect on the positive relationship between passion for developing and customer orientation of enterprises is not significant.The conclusions show that passion for inventing has a"too-much-of-a-good-thing"effect to the customer-orientated strategy of enterprises,and the knowledge base also has a"double-edged sword"effect.Entrepreneurs and start-ups should attach great importance to this in order to effectively keep the good ones and get rid of the bad ones.
passion for inventingpassion for developingcustomer orientationwidth of knowledgedepth of knowledge
万方数据
维普
