Research on the Digital Transformation and Upgrading Strategy of Core Courses in Marketing Specialty in Higher Vocational Colleges
In the digital economy era,the cultivation of digital talents is becoming increasingly important.This paper starts from the demand for digital marketing talents in the digital background and the current situation of traditional marketing profes-sional talent training.Based on the eight positions(groups)corresponding to the marketing major in the digital background,a digital marketing professional course system in the digital background is formed.By adopting strategies such as diversification of subject forms,project-based teaching design,and informatization of teaching modes,it helps to promote the digital transfor-mation and upgrading of the core courses of marketing major.
digital economymarketing specialtycore coursestransformation and upgrading
万方数据
维普
