In the digital economy era,the cultivation of digital talents is becoming increasingly important.This paper starts from the demand for digital marketing talents in the digital background and the current situation of traditional marketing profes-sional talent training.Based on the eight positions(groups)corresponding to the marketing major in the digital background,a digital marketing professional course system in the digital background is formed.By adopting strategies such as diversification of subject forms,project-based teaching design,and informatization of teaching modes,it helps to promote the digital transfor-mation and upgrading of the core courses of marketing major.
关键词
数字经济/市场营销/专业核心课/转型升级
Key words
digital economy/marketing specialty/core courses/transformation and upgrading
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