首页|基于灰色信息熵与TOPSIS融合的安徽省城市电商竞争力空间差异分析

基于灰色信息熵与TOPSIS融合的安徽省城市电商竞争力空间差异分析

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以安徽省城市电子商务竞争力空间差异分析为切入点,为克服传统方法人为选取指标构建评价体系的主观性在基于灰色关联度视角构建城市电商竞争力评价指标的基础上,运用信息熵计算指标权重,并与TOPSIS法相融合的方法来对城市电商竞争力进行量化分析.运用模型对安徽省地区级城市的电商竞争力进行分析,以期为制定安徽省电子商务发展及其产业规划提供理论依据,为政府决策者更好地科学规划电子商务产业.
Fusion Analysis Method Based on Grey Information Entropy and TOPSIS of the Evaluation of Urban E-commerce Competitiveness in Anhui Province
Taking the spatial difference analysis of e-commerce competitiveness of cities in Anhui Province as the starting point,in order to overcome the subjectivity of traditional methods in artificially selecting indicators to construct an evaluation system,based on the perspective of grey correlation degree,the evaluation indicators of urban e-commerce competitiveness are construc-ted.On the basis of this,the weight of the indicators is calculated using information entropy,and the method of integrating with TOPSIS is used to quantitatively analyze urban e-commerce competitiveness.The model is used to analyze the e-commerce competitiveness of regional cities in Anhui Province,to provide a theoretical basis for formulating the development and industri-al planning of e-commerce,and to better and scientifically plan the e-commerce industry for government decision-makers.

grey correlationindexcompetitivenessinformation entropyTOPSIS

李眩、吴晓兵、方婷婷

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铜陵职业技术学院经贸系,安徽铜陵 244061

灰色关联度 指标 竞争力 信息熵 TOPSIS

2023年安徽省高校人文社会科学研究重点项目2021年安徽省省级质量工程项目

2023AH0528842021xdxtz069

2024

杨凌职业技术学院学报
杨凌职业技术学院

杨凌职业技术学院学报

影响因子:0.325
ISSN:1671-9131
年,卷(期):2024.23(3)