The Communication of City Image in the Short Video Era:A Review of Short Videos and City Image Research in China
With the rapid development and penetration of short videos in China,how to use short videos to propagate city image has become a hot topic among domestic scholars in recent years.The related research mainly includes six aspects of communication:subject,content,narrative method,effect,problems and strategies.Some scholars also analyze it from the specific theoretical perspectives such as media image,media practice and the third space.Cities like Xi'an,Chongqing,and Zibo are the popular research targets.
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