摘要
随着短视频在中国的快速发展与渗透,如何利用短视频进行城市形象传播成为近年来国内学者探讨的热点.相关研究内容主要包括传播主体、传播内容、叙事方式、传播效果、传播问题以及传播策略六个方面,也有学者从媒介意象、媒介实践、第三空间等具体理论视角出发对短视频城市形象传播进行剖析,西安、重庆、淄博等城市是热门的研究对象.
Abstract
With the rapid development and penetration of short videos in China,how to use short videos to propagate city image has become a hot topic among domestic scholars in recent years.The related research mainly includes six aspects of communication:subject,content,narrative method,effect,problems and strategies.Some scholars also analyze it from the specific theoretical perspectives such as media image,media practice and the third space.Cities like Xi'an,Chongqing,and Zibo are the popular research targets.
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