THE LOGIC,DILEMMA AND PATH OF HIGH-QUALITY DEVELOPMENT OF SPORTS TOURISM BOUTIQUE PROJECTS IN YUNNAN PROVINCE:BASED ON THE PERSPECTIVE OF THE WHOLE LIFE CYCLE OF THE PROJECT
The high-quality development of sports tourism boutique projects in the new development stage has become an important part of promoting the high-quality development of Chinese sports tourism industry.Using the literature method and other methods,the foundation,dilemma and path of high-quality development of sports tourism boutique projects in Yunnan Province are studied from the perspective of the whole life cycle of the project.The study believes that drawing a new blueprint for green development,enriching the new connotation of national fitness,and innovating a new model of sports and tourism integration are its unique practical founda-tions.At present,in the high-quality development of high-quality projects,there are difficulties such as imper-fect project access system,imperfect public infrastructure,insufficient mining of advantageous resources,and in-sufficient regional brand characteristics.Therefore,taking the whole life cycle management of the project as the guide and the phased development goal as the core,the optimization path is proposed from the aspects of project initiation,planning,implementation and control.
sports tourismboutique projectsthe whole life cyclehigh-quality developmentYunnan Prov-ince