THE CHANGE OF TOURISM IMAGE PERCEPTION OF WENGDING BEFORE AND AFTER THE FIRE BASED ON WEB TEXT ANALYSIS
Since the 14th Five-Year Plan,the Chinese government has constantly emphasized the protection of tourist attractions,but the scenic spots have been destroyed from time to time.Based on the text data of the Tourism Service Platform website,this study used the web-based text analysis and sentiment analysis method to analyze the 2021 of the fire on Feb.14 in Wengding as a case study,from the cognitive image,emotional image and the overall image of the three aspects of the image before and after the fire were compared and analyzed,this paper tries to study the changes of the cognitive image,emotional image and overall image of the tourists before and after the disaster.The findings are as follows:(1)The changes of tourists'cognitive image of Wengding ancient village mainly focus on tourism conditions and service quality,tourism attractions and tourism atmos-phere.(2)Although the reconstructed Wengding can provide better quality of tourism service than that before the disaster,the post-disaster ancient village has lost the tourist atmosphere and tourist attraction that tourists ex-pect.(3)In the aspect of emotional image,although tourists'emotion to Wengding after the disaster is still more positive,but began to appear obvious negative emotions,neutral emotions significantly reduced.(4)In the aspect of overall image perception,the tourists'overall image of Wengding has not changed,Wa people,a primitive tribal community built by the Chinese,has been particularly concerned about the fire,which has re-duced the visibility of tourist attractions.
text analysistourism destinationimage perceptionWengding village
NETL
NSTL
万方数据
