STUDY ON BETWEEN PROJECTED IMAGE AND PERCEPTION DIFFERENCE IN MEDIA SPECTACLE AT HANI TERRACE SITE
Taking the the Hani terraced fields of Honghe State World Heritage Site as an example,this study compares the interpretation and perception differences of the media spectacle between the official media accounts and personal media accounts,on-site tourists and online audiences by analyzing the online photos and comment texts published by the official media accounts and Personal media accounts.Research has shown that different groups have different perceptions of media spectacles:(1)The official media accounts pay more attention to na-tional culture and tend to convey grand discourses such as harmony between people and land in heritage sites;while personal media accounts focus on the natural environment such as animals and plants,and tend to self-ex-pression and construction;(2)The emotional evaluation of the media spectacle by the online audience is mostly positive,while the tourists'evaluation of the on-site spectacle experience is negative,mainly due to the differ-ence in the tourists'emotions caused by the superposition of media spectacle filters and the incomplete informa-tion.The results reveal the differences in the presentation and interpretation of media spectacle by different sub-jects,and provide an important reference for improving the overall image and competitiveness of tourism destina-tions.The research results reveal the differences in the presentation and interpretation of media spectacles among different subjects,providing important references for enhancing the overall image and competitiveness of tourist destinations.
media spectacleimage projectionperception differenceHonghe Hani Rice Terraces
NETL
NSTL
万方数据
