Harmony in Diversity;Compatibility in Difference:The Digital Action Logic and Value Co-creation System of the Youth with New Ideas on Intangible Cultural Heritage in the Perspective of Empowerment Theory
The inherent digital literacy of"the youth with new ideas on intangible cultural heritage"makes them in the digital context the young vigorous force to protect,inherit and develop the intangible cultural heritage.The youth with new ideas on intangible cultural heritage are composed of the new-generation inheritors,the community youth and the young hobbyists involved in intangible cultural heritage.They have realized digital empowerment and efficiency through their practice as the digital actor,practitioner and advocator,and the sympathetic resonance between self-efficacy-interpersonal improvement-social concerns and the digital protection,inherit-ance and development of intangible cultural heritage.Besides,in this process of the digital value co-creation,quite a few young stakeholders with different interest-pursuing goals involved in intangible cultural heritage have appeared,and experienced the change from the indifferent"onlookers"to the"fans",then to devoted"protectors",and finally to duty-bound actors.Following the brand-new guidance and value orientation of"harmony in diversity;compatibility in difference",they are contributing to the adaptive con-tinuation and sustainable development of intangible cultural heritage.
the youth with new ideas on intangible cultural heritagedigital empowermentconcerted actionvalue co-creation
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