Research on the industrial-commercial synergy marketing model based on big data
With the development of informatization and the issuance of anti-smoking policies such as the"Opin-ions on Implementing the Healthy China Action"by the State Council,the policy orientation at the national level to-wards to-bacco sales and purchases is gradually tightening.This poses severe challenges to the traditional tobacco industry.Since 2015,the development of new retail has been rapid,generating a substantial amount of data.Concur-rently,the integration of the tobacco industry with big data is becoming imperative.The informatization of the tobac-co industry and the consistent promotion of industrial-commercial marketing synergy have become crucial topics.The article explores the current concepts in the tobacco industry and cases of industrial-commercial synergy mar-keting.Combining big data with the unique characteristics of the tobacco industry,the study focuses on researching the industrial-commercial synergy model in the tobacco industry.The new model holds significant guiding signifi-cance for the informatization reform and development of the tobacco industry.
industrial-commercial deep synergytaggingbig dataprofiling
万方数据
维普
