基于压缩-激励网络双塔模型的卷烟推荐算法
Cigarette Recommendation Algorithm Based on the SENET Dual-tower Model
魏胤楠 1陈越昆 1宋柏直 1施伟1
作者信息
- 1. 云南中烟工业有限责任公司营销中心,云南 昆明 650032
- 折叠
摘要
采用压缩和激励网络(squeeze and excitation network,SENET)构建双塔推荐模型,针对卷烟消费推荐问题进行了研究.基于长期采集的包含用户、商品和历史交互信息的数据集,使用 SENET 双塔推荐模型对该数据集进行建模,以预测用户的卷烟消费行为.实验结果表明,基于 SENET 双塔构架的卷烟消费推荐模型在消费者与产品间的交互信息获取上具有优势;与传统的推荐算法相比,SENET双塔推荐模型具有更好的推荐效果.
Abstract
This article employs the squeeze and excitation network(SENET)to construct a dual-tower recommendation model and investigates the cigarette consumption recommendation problem.Based on a long-term collected dataset containing user,product,and historical interaction information,the SENET dual-tower recommendation model is used to model the dataset and predict users'cigarette consumption behavior.The experimental results of this article show that the cigarette consumption recommendation model based on SENET dual-tower architecture has advantages in obtaining interac-tion information between consumers and products.Compared with traditional recommendation algo-rithms,the SENET dual-tower recommendation model has better recommendation performance.
关键词
SENET双塔模型/推荐系统/卷烟消费Key words
SENET dual-tower model/Recommender systems/Cigarette consumption引用本文复制引用
基金项目
云南中烟工业有限责任公司科技项目(2018QT03)
出版年
2024
国家科技期刊平台
NSTL
维普
万方数据