卷烟新零售模式及其大数据平台构建和应用
New Cigarette Retail Pattern and the Construction and Application of Its Big Data Platform
马宗泽 1李剑锋 1陈越昆 1魏胤楠1
作者信息
- 1. 云南中烟工业有限责任公司营销中心,云南 昆明 650032
- 折叠
摘要
以智能零售终端等新途径进行数据采集,运用大数据和人工智能技术对数据进行分析和预测,对企业的生产和销售策略提供支撑.关注于大数据、人工智能和新零售背景下的卷烟销售新模式的构建,通过对现有卷烟零售营销问题的剖析,根据企业实践构建了智能化卷烟零售模式和服务平台架构,搭建了相应的卷烟新零售大数据平台.
Abstract
By utilizing new approaches such as intelligent retail terminals for data collection,and employing big data and artificial intelligence technologies for data analysis and prediction,support can be provided for the production and sales strategies of enterprises.This article focuses on the construction of a new model for ciga-rette sales under the background of big data,artificial intelligence,and new retail.Through an analysis of exist-ing issues in cigarette retail marketing,an intelligent cigarette retail model and service platform architecture have been constructed based on enterprise practice,along with a corresponding big data platform for new ciga-rette retail.
关键词
卷烟新零售/营销模式/大数据平台/人工智能Key words
New retailing/Marketing pattern/Big data platform/Artificial intelligence引用本文复制引用
基金项目
云南中烟工业有限责任公司科技项目(2018QT03)
出版年
2024
国家科技期刊平台
NSTL
维普
万方数据