Analysis and countermeasures of digital innovation in textile and garment enterprises
The necessity of digital innovation in textile and garment enterprises was discussed.The influ-ence of the inherent organizational culture,mature technological innovation system,mutually isolated techno-logical innovation organizations and the lack of digital innovation talents on the digital innovation of textile and garment enterprises were analyzed.The basic strategies of digital innovation,such as formulating digital inno-vation development strategy,constructing digital innovation oriented organizational culture,constructing digital innovation operation mode of product design and constructing online and offline integrated digital marketing channel were proposed.It is considered that digital innovation of textile and garment enterprises is helpful to enhance core competence of the enterprise,as well as the realization of high quality development of enter-prise.
textile and garment enterprisesdigital techniquedigital innovationtechnology innovation
国家科技期刊平台
NSTL
万方数据
