Research on Tourism Image Perception of the Four Famous Gardens in Central Guangdong Based on Network Text Analysis
Tourists'perceptual evaluation has an important guiding value for the revitalization,utilization and future development of clas-sical gardens.Network text has the significant advantages of low acquisition cost,large data volume and intuitive authenticity in tourist destination image research.Four famous gardens in central Guangdong were taken as the research object,and the visitor evaluation texts from Dianping.com,Ctrip.com and Qunar.com through Octoparse were collected.Through content analysis and using tools such as Python jieba library and ROST CM 6.0,the tourism image of the four gardens was systematically analyzed from three aspects,evaluation differences,feature perception and image change,in order to provide decision-making references for the revitalization and development of classical gardens in Lingnan.The results showed that:(1)The positive factors affecting tourists'evaluation mainly focused on Lingnan characteristics,garden landscape and measures to benefit the public,while the negative factors focused on service attitude,reservation hints,commercial atmosphere and parking facilities.(2)Parent-child groups took up an important proportion of the tourist population and were concentrated in the holidays.(3)Tourists'attention had gradually shifted from the garden attractions to the recreational activities in recent years,including taking pictures and the Hanfu wearing experience,etc.Finally,the rectification and development strategies of Lingnan classical gardens were proposed from four aspects:playing advantages,improving weak links,enhancing cooperation and excavating distinguishing features.
Lingnan classical gardensfour famous gardens in Central Guangdongtourism image perceptionnetwork text analysisrevi-talization of classical gardens
NETL
NSTL
万方数据
