Breaking Homogenization:Innovation of Landscape Cultural and Creative Products and Its Intellectual Property Protection Paths
Landscape cultural and creative products are commodities based on landscape cultural resources and centered on innovation and creativity,with cultural and commercial value.At present,the homogenization phenomenon of landscape cultural and creative products is becoming increasingly prominent,which not only restricts the market competitiveness of the products but also affects the purchase desire of consumers.This phenomenon reflects the dilemma of limited innovation application,back-ward innovation methods,and easy imitation of innovation,which needs to be resolved urgently.Landscape management units should take"culture"as the source and"innovation"as the soul,take landscape cultural resources as the innovation resources and fully explore and utilize them,and strengthen narrative innovation,functional innovation,and high-level innovation to win the emotional,experiential and value recognition of consumers.In terms of protecting the innovation achievements,it is neces-sary to comprehensively use copyright,trademark rights,patent rights,and anti-unfair competition law protection paths to build a comprehensive,multi-dimensional,and three-dimensional protection system,providing a solid guarantee for the landscape cultural and creative products to obtain competitive advantages and realize sustainable development.
NETL
NSTL
万方数据
