Operation and Management of Shanghai Botanical Garden
With the trend of offering free and extended opening hours at parks in Shanghai,the Shanghai Botanical Garden faces many challenges in providing operational services.By analyzing event participation,Shanghai Botanical Garden is focusing on im-proving service quality and cultivating of service brands.With service as the core concept,contemporary management concepts and management technology of operational service can be effectively improved.At the same time,these research methods and results will be helpful when applied to similar industries and fields.