The Exploration and Practices of Comprehensive Theme Flower Shows in Shanghai:Using the Shanghai(International)Flower Show as an Example
A comprehensive themed flower show is a large-scale exhibition that features horticultural display,scientific research inno-vation,popular science education,and experiential interaction.The Shanghai(International)Flower Show(SIFS)has been successfully held for 17 years since 2007.It has developed from initial collections of best grown flowers and beautiful green forms for Expo 2010 Shanghai China,to the Citywide Exhibition,with"one main venue+multiple sub-venue+a multiple-city themed flower boulevard".SIFS has undergone three major changes in mechanisms and achieved leapfrog development in joint exhibition,international exhibits,technology use,and the evolution of exhibits,focusing on scope,content,form and conno-tation.This article uses SIFS as an example,focusing on the three innovative transformations and developments of exhibition mechanism.It analyzes the inevitability of mechanism changes under the influence of industry development,and national and regional policies,highlight the advantages of botanical garden exhibitions under transformation optimization,and emphasize the leading role of industry development.Finally,it looks forward to future exhibition ideas,positioning,and direction of the Shanghai(International)Flower Show.It also provides reference and inspiration for the comprehensive themed flower exhibi-tions held in botanical gardens of similar cities in China,as well as for ecological development in Shanghai.
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